We launched a revolutionary product with a low foam formula which would…
Grease
This campaign launched the Surf Excel Bar as a superior product which does not…
Welcome Sister
In its latest avatar, Surf Excel bar offers the cleaning benefits similar to that…
Puddle war
We believe every stain a child brings home is an experience; a value learned in…
Traffic Fight
We believe every stain a child brings home is an experience; a value learned in…
Rosy Miss
We believe every stain a child brings home is an experience; a value learned in…
Sackrace
We believe every stain a child brings home is an experience; a value learned in…
Dog’s Friend
This campaign launched Surf Excel Quickwash with a new benefit that enables you to…
Lalitaji
Lalitaji became a household name and an inspiration for other homemakers who…
Dhondte Reh Jaoge
In a new and unprecedented way Surf Ultra reaffirmed its superiority by saying…
Heritage Building
This not just was a phrase to accept the fact that stains happen, but also…
Good News Bad News
2006 saw the migration of Rin Supreme Bar to Surf Excel Bar.
Turmeric
This campaign launched the Surf Excel Bar as a superior product which does not…
Carpe Diem
This campaign launched Surf Excel Quickwash with a new benefit that enables you to…
We launched a revolutionary product with a low foam formula which would effectively remove stains and save 2 buckets of water.
This campaign launched the Surf Excel Bar as a superior product which does not have any dissolved minerals (mitti) and removes tough stains like turmeric and grease with minimal effort.
In its latest avatar, Surf Excel bar offers the cleaning benefits similar to that of vinegar, blue, bleach, and lemon and enables you to remove multiple stains with just 1 product.
We believe every stain a child brings home is an experience; a value learned in process of getting dirty! In this campaign, a brother expresses the value of taking care of his sister and helps to bring a smile on her cute face.
We believe every stain a child brings home is an experience; a value learned in process of getting dirty! In this campaign, two kids fid a better way to resolve a traffic fight.
We believe every stain a child brings home is an experience; a value learned in process of getting dirty! In this campaign, the kid expresses the value of empathy by trying to make up for his teachers loss.
We believe every stain a child brings home is an experience; a value learned in process of getting dirty! In this campaign, the kid expresses the value of forgiveness and does what is right.
This campaign launched Surf Excel Quickwash with a new benefit that enables you to remove multiple stains with just 1 product.
Lalitaji became a household name and an inspiration for other homemakers who identified with her, making her one of the most memorable characters in Indian advertising.
In a new and unprecedented way Surf Ultra reaffirmed its superiority by saying ‘Daag Dhoondhte Reh Jaaoge’ (Keep looking for the stains).
This not just was a phrase to accept the fact that stains happen, but also established that there is no big deal as long as Surf Excel is there.
2006 saw the migration of Rin Supreme Bar to Surf Excel Bar.
This campaign launched the Surf Excel Bar as a superior product which does not have any dissolved minerals (mitti) and removes tough stains like turmeric and grease with minimal effort.
This campaign launched Surf Excel Quickwash with a new benefit that enables you to remove multiple stains in just 1 minute.
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